03/24/03 - Raleigh, NC - HAHT Commerce, Inc., the leading provider of Demand Chain Management applications, has kept many companies out of a demand chain pickle – but can now say that it’s done the same for a company that actually markets pickles.  The Mt. Olive Pickle Company has selected the HAHT Commerce Consumer Products Suite to address growing retailer demand for UCCnet compliance and strengthen its brand by gaining more control of product data as it efficiently crosses the demand chain.

“Over the last year, it became obvious to Mt. Olive that UCCnet compliance was becoming mandatory in order to continue to do business with leading retailers, making it easy to justify the ROI associated with another IT investment,” said Dan Bowen, chief financial officer, Mt. Olive Pickle Company.  “HAHT gave us a product information solution capable of managing our product data throughout the integration process of manufacturer and retail systems—our demand chain.  By managing the Mt. Olive product data in our customers systems, we’ve ensured a smooth flow of data while also reducing the need for manual intervention related to inaccuracies of data.”

UCCnet Item Synchronization and Robust Product Information Management Key to Mt. Olive

A key to Mt. Olive’s decision was the fact that the HAHT Product and Brand Information Management solution is capable of synchronizing data in a variety of standard and custom formats, including the UCCnet Global Registry, Transora, WWRE, EDI and others.  In addition, the problems associated with managing the flow of information from various departments and employees within an organization has been simplified with HAHT’s powerful catalog and workflow components.

“We looked at all major vendors in this arena, and HAHT truly understands the impact of UCCnet,” continues Bowen.   “In HAHT, we have a partner that will best help us prepare for the challenge that will face the consumer goods industry when UCCnet is a prerequisite for doing business with many retailers.  They also share our understanding that different retailers have different demands, making UCCnet just a piece of the overall demand chain integration of manufacturer and retailer systems.”

According to a recent report by AMR Research, “Consumer Packaged Goods Manufacturers spend literally thousands of hours publishing and updating item information.” This redundant and re-keyed data causes order errors. The HAHT Consumer Products Suite incorporates a scalable data management system that automates data-related demand chain management process, thereby eliminating these types of inaccuracies and inefficiencies. Through HAHT, Mt. Olive will seamlessly exchange data with retailers while completely controlling and managing workflow processes, catalog creation, reporting and more. The automatic sharing of updated product information enables Mt. Olive to maintain a high level of customer service and foster better relationships with retailers.

“Consumer product companies are starting to realize that UCCnet requirements are just the tip of the iceberg.  In fact, they must be able to control the entire process of aggregating, cleaning and sharing information in a variety of formats or risk losing retailer relationships,” said Rowland Archer, chief technology officer, HAHT Commerce.  “Mt. Olive is on the forefront of this movement.”

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