HAHT Customers Including Celanese, Mine Safety Appliances, and Pfizer HealthCare Applaud the Availability of Highly-Anticipated Software Solutions

01/28/03 - Raleigh, NC - 1/28/03 - Raleigh, NC – HAHT Commerce, Inc., the leading provider of Demand Chain Management applications, today announced general availability of three new demand chain application suites for chemical, consumer products and discrete manufacturers. The HAHT Consumer Products Suite, HAHT Chemicals Suite, and HAHT Discrete Manufacturing Suite are all built on HAHT’s new core technology, Commerce Suite 7.1, and provide specific functionality for each industry.

While manufacturers in different industries share some common needs, they determine their demand chain initiatives according to the operational priorities of their industries. For example, consumer products manufacturers are more concerned with managing and sharing branded product information, while a typical commodity chemicals company is more interested in increasing market share via segmentation and customer service levels, and discrete manufacturers are focused more on their channel partners than the other two.

“These new industry-specific suites represent the next evolution of demand chain management functionality,” said Rowland Archer, CTO of HAHT Commerce. “They give manufacturers the ability to first automate their internal functions, then integrate with partners, and eventually optimize their business processes across their demand chains.”

The following is a list of industry-specific functionality found in the suites:

HAHT Consumer Products Suite

• Ability to define multiple packaging configurations for each product manages complex packaging relationships
• “New Product Introduction” workflow process decreases time to launch
• Workgroup-level security, edit controls, & validation rules for product information
• UCCnet Global Registry support for item synchronization and market groups simplifies maintenance
• Electronic-to-paper print controls streamline hard-copy product data sheets and catalog creation
• Personalized “Favorites” portal clip allows for easy access to frequently ordered or accessed product data
• Dynamic querying capabilities serve to provide extended product data
• Improved reporting controls for business intelligence enhance data analysis

“We’ve invested heavily in our product brands and the data that defines them,” said Clare Knight, Director EDI & B2B Information Systems at Pfizer Consumer Healthcare. “HAHT consumer products solutions make it easier to optimize that investment and ensure consumers receive the best products and the best brand experience through our retail partners.”

HAHT Chemicals Suite

• Quote Management shortens the length of time it takes to reach a price agreement with Global customers during negotiations
• Auto-replenishment based on collaboration, events & order history reduces errors and enhances customer service
• FaxPO functionality automatically converts faxed purchase orders directly into an ERP system, reducing errors and processing costs
• Support for Chemical Industry Data Exchange (CIDX) 3.0 Chem eStandards increases integration options
• Enhanced Business Intelligence helps increase market share through analysis of sales channels and customer segmentation

“Rule number one at OxyChem has always been to keep the customer satisfied, so if the customer wants to order via fax, phone, the web, or some other channel, we will support it,” said Stacy Palmatary, VP of eBusiness at OxyChem. “HAHT’s Chemicals Suite helps us better cut costs and increase market share by enabling us to better segment our customers and target products that fit their needs.”

HAHT Discrete Manufacturing Suite

• Catalog customization for channel partners via Dynamic Templates and partner-defined fields
• Co-branded site functionality lets channel partners customize manufacturer’s content
• Channel-defined product bundles support collaboration
• Optimized shipping-point models tied to individual channel partners provide cost savings
• Line-item order history search
• Personalized context-sensitive e-mail alerts save channel partner time when completing transactions

“We rely on our channel partners and distributors, so we want to do everything we can to make it easier for them to sell our products,” said Chris Kairys, Manager of eBusiness at Mine Safety Appliances. “HAHT understands our channel partner relationships and has built solutions that fit our needs.”

HAHT Commerce has a track record of understanding the specific industry needs of its customers and for creating solutions that satisfy those needs. This is why industry leading research firms echo that HAHT’s “ability to enter complex vertical markets has already been shown with its success in the Chemicals industry.”

In November, HAHT Commerce was also positioned by Gartner Group in the Visionary quadrant of its 2002 Sell-Side E-Commerce Magic Quadrant . According to Gartner, “Visionaries are vendors that have a clear vision of market direction and are focused on preparing for that, but they can still improve in terms of optimizing service delivery.” Visit www.HAHT.com to view this Magic Quadrant.

About HAHT Commerce

HAHT Commerce, Inc. is the leading provider of Demand Chain Management applications that strategically automate, integrate and optimize Order Management, Product & Brand Information Management, Channel Management, Business Intelligence and Customer Services between manufacturers, their channel partners and business customers. The HAHT Consumer Products Suite, HAHT Chemicals Suite, and HAHT Discrete Manufacturing Suite are all built on HAHT’s core Commerce Suite 7.1 technology and offer a modular architecture, rapid implementation, out-of-the-box ERP integration, easy customization and support for global deployments. More information on HAHT, its customers, partners and products can be found at www.HAHT.com.

Gartner Magic Quadrant Disclaimer

The Magic Quadrant is copyrighted November 2002 by Gartner Inc., Inc. and is reused with permission. Gartner Inc.’s permission to print or reference its Magic Quadrant should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner Inc.’s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner Inc.-defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner Inc. does not advise enterprises to select only those firms in the Leaders segment. In some situations, firms in the Visionary, Challenger, or Niche Player segments may be the right match for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner, Inc. research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner Inc. expressly disclaims all warranties, express or implied of fitness of this research for a particular purpose.

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