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CRMfusion Inc. and StrikeIron, Inc. Partner

CRMfusion Inc. and StrikeIron, Inc. Partner to Deliver Real Time, Web Services based Data Verification Tools to Users

Solution eliminates need for cumbersome database manipulation, reduces errors and improves productivity

Toronto, ON and Research Triangle Park, NC – August 23, 2005 – CRMfusion, Inc., the developers of DemandTools, the leading administrative data quality toolset, and StrikeIron, Inc., developer of the innovative StrikeIron Web Services Business Networkä (WSBizNetä) that simplifies working with Web services, today announced a strategic partnership focused on providing real-time customer data verification and enhancement capabilities to the marketplace.

CRMfusion has developed the first of a new series of unique modules as part of their DemandTools suite that provides for real-time integration of customer data with the StrikeIron US, Canadian and Global Address Verification Web services.

"The problem with data verification and enhancements in hosted environments like is that it is very hard to export the information and re-import to while maintaining full database integrity and not creating duplicates,” said Glenn Wilson, President, CRMfusion Inc.  “CRMfusion has seen numerous clients spend more money on the data import/export side of their data project than they did on the actual data they purchased. We have eliminated this entire cost and headache with our new StrikeIron integrated DemandTools modules."

Built on the powerful DemandTools platform and the Sforce API from, the new StrikeIron access and integration modules will allow for real-time transfer of the Web services data into  With the first new CRMfusion module, users can now seamlessly access international address and enhancement data services without the need to export and re-import their records. This solution eliminates the additional expense and time of cumbersome database manipulation, reduces errors and improves productivity for users.

An example of these savings were realized during a recent test in which CRMfusion showed an example of a beta customer verifying 2,000 leads live from their lead queues. The entire process from start to finish took less than 5 minutes and the addresses were not only verified but also enhanced including the addition of 9 digit zip codes and full CASS certification.  With fees starting at about 4 cents per verification and falling to less than 1 cent in volume this entire 2,000 lead upgrade demonstrated by CRMfusion would only cost a average user of the service approximately $35.

"This is an excellent example of how value can be added to current applications utilizing StrikeIron Web Services”, said  Bob Brauer, President of StrikeIron.  “This is one of the best integrations available in the market of Web services enabled data access with a CRM system and we look forward to working with CRMfusion to provide additional modules utilizing StrikeIron Web services for users.” 

 CRMfusion has announced that the StrikeIron integration modules will be available in late September 2005 and the company will be featuring them at the Dreamforce conference in San Francisco, Sept 11-14th 2005. The StrikeIron modules will be included at no extra cost (other than the Web services transactional fees through StrikeIron) in all versions of DemandTools and will also be available at no charge to any user wanting to utilize StrikeIron services.

 More information regarding these modules may be found at

About CRMfusion Inc.

CRMfusion Inc., is a Canadian software development firm based in Toronto Canada that specializes in developing administrative toolsets for organizations utilizing hosted CRM solutions such as The company’s premiere tool for users is called DemandTools and it is used by more than 300 administrators in 14 countries. DemandTools offers a rich and industrial strength solution to the problems of data quality including the requirements to mass change, mass deduplicate, apply standardization and perform other high end administrative tasks. For more information, visit

 About StrikeIron
Based in Research Triangle Park, NC, StrikeIron®, Inc. is the leader in Web services commercialization with its break-through StrikeIron Web Services Business NetworkTM (WSBizNetTM). WSBizNet provides an online commerce marketplace for providers and users to come together and easily publish, find and subscribe to commercial Web services. The WSBizNet Web services directory is the world’s largest and includes the StrikeIron Web Services providing the most reliable and trusted commercial Web services available in the market. The Aurora Funds, Inc. provided funding for StrikeIron after recognizing the significant opportunity presented by Web services and this unique management team. For more information, visit


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