Washington, D.C. – May 18, 2005 – InPhonic, Inc. (Nasdaq: INPC), a leading online seller of wireless phones and service plans, today announced an agreement with Sprint (NYSE: FON) to manage its targeted e-commerce initiatives using InPhonic’s expansive online marketing channels and comprehensive e-commerce platform.
For Sprint, this new marketing and fulfillment relationship will take advantage of InPhonic’s online expertise to reach more audiences and create a richer online experience for its customers. Sprint will direct targeted marketing campaigns to a Sprint-branded website, powered by InPhonic. Additionally, Sprint will leverage InPhonic’s methodologies to improve the online purchasing process for the customer.
“We look forward to working closely with InPhonic to help us reach a broader audience and provide visitors with a content-rich, easy-to-use sales experience,” said Jeff Lynch, assistant vice president of eBusiness at Sprint. “We have seen tremendous growth in online adoption evidenced by a growing number of customers using Internet tools to research and purchase wireless products and services. With InPhonic’s successful history in this area, Sprint will provide our customers with more ways to reach us.”
“This new agreement further builds upon our great relationship with Sprint. We are very excited to provide Sprint with this online solution,” said David A. Steinberg, InPhonic’s Chairman and CEO. “This agreement reflects InPhonic’s leadership in marketing and managing online distribution programs. We intend to deliver more cost-efficient customer acquisition for Sprint.”
In support of the Sprint agreement, InPhonic also announced the launch of a new carrier marketing team carved from amongst the ranks of its Wireless Activation & Services Group to support Sprint’s online customer acquisition strategies. This new team is designed to better assist Sprint by optimizing InPhonic’s wide range of services, e-commerce platform, extensive marketing network, and improving advertising tactics to better suit Sprint’s online initiatives.
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ: INPC) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly, a leading mobile phones and wireless plans comparison site that was awarded “Best of the Web” by Forbes magazine in 2004. Today, InPhonic owns and operates Liberty Wireless, a leading MVNO and can deliver a full range of mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the year on the Inc. 500 – Inc. Magazine’s list of the fastest-growing privately held companies in the United States. More recently, InPhonic was named T-Mobile’s Internet Partner of the Year for 2004. For more information on the company, its products and services, visit the InPhonic Corporate Web site at www.inphonic.com.
"Safe Harbor" Statement - Under the Private Securities Litigation Reform Act of 1995, this press release may contain forward-looking statements that involve risks and uncertainties. Important factors, which could cause actual operating results to differ materially from those in the forward-looking statements, are detailed in filings with the Securities and Exchange Commission made from time to time by the Company. This press release and statements are current as of the date of the individual announcements and the Company undertakes no obligation to publicly release any revisions to any forward-looking statement to reflect events or circumstances after the date thereof or to reflect the occurrence of unanticipated events.
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