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Technology Marketing Veteran Dr. James Neiser Joins StrikeIron
Former IBM and Red Hat Executive Brings Over 22 Years Experience
Research Triangle Park, NC - May 5, 2004 - StrikeIron(tm), Inc., a pioneer of software and online services that provide a new level of ease of use and productivity for utilizing Web services, today announced that James Neiser, Ph.D. has joined StrikeIron as Chief Marketing Officer.  Dr. Neiser brings to StrikeIron over 22 years of experience in marketing successful technology companies, including Red Hat (NASDAQ: RHAT) and IBM (NYSE: IBM).
"James' expertise in strategy, marketing and brand management across a broad category of market-making technology companies is exactly what we need to take StrikeIron from a start-up to a leader in Web services," said Richard Holcomb, CEO of StrikeIron. " Innovative yet strategic marketing is essential to our current and future success and we're thrilled to have James on the team."
Prior to joining StrikeIron, Dr. Neiser was the interim CEO of YellowBrick Solutions, a marketing automation software company, which was acquired by Automated Resources Group.  Prior to YellowBrick Solutions, Dr. Neiser was the Chief Marketing Officer of Red Hat and served in a variety of executive positions at IBM including VP of WW Channel Marketing for the IBM Software Group, VP of Marketing for the Network Computing Software Division and VP of Marketing for the Networking Software Business Unit.  
"StrikeIron is an emerging leader in Web services and I'm delighted to be joining the company at such an exciting time in its growth," said Dr. Neiser. "Web services is the hottest growth industry in technology today but Web services can be difficult to adopt. StrikeIron's Web Services Business Network is poised to revolutionize the industry by making it easier to access, understand and use Web services."
Dr. Neiser has also held marketing and a management positions at Ashton-Tate (creator of dBase and acquired by Borland), and Carnation (a division of Nestlé).  Dr. Neiser has a Ph.D. in Cognitive Psychology from Oklahoma State University specializing in memory and information processing and spent five years teaching at the college level.
About StrikeIron
StrikeIron, Inc. is a pioneer of innovative software and online services providing a new level of ease of use and productivity for business users and developers wanting to take advantage of Web services.  The StrikeIron Web Services Business Network provides a new level of online ease of use and productivity for anyone to quickly find, understand and utilize Web services for easier and faster access to information, integration with existing applications, and the development of new applications.  Based in Research Triangle Park, North Carolina, this venture-backed company was founded by a trio of veteran entrepreneurs with more than fifty years of combined experience in building innovative and successful technology companies. For more information, visit us at  
StrikeIron is a trademark of StrikeIron, Inc. All other brands or product names are the property of their respective holders.

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