Visitar Introduces 360° Care viaVisitar â€” Hosted Service Enables Small and Mid-Sized Businesses to Attain the World Class Customer Care Capabilities of Larger Firms at a Fraction of the Cost
Communication enabled CRM solution seamlessly manages customer interactions across multiple communications channels
Raleigh, NC, March 7, 2006 – In a move that brings customer relationship management (CRM) with integrated communication capabilities to the true small and mid-sized business (SMB) market, Visitar today introduces 360° Care viaVisitar, becoming the first company to offer communications enabled CRM solutions delivered as a service exclusively to this previously unserved market segment. In particular, the rich interaction management capabilities in the solution are currently found only in the contact centers of the world's largest enterprises. The company is backed by first-round funding led by The Aurora Funds (see related release, "Visitar Inc. Receives $2.6 Million in Funding", dated March 7, 2006).
360° Care viaVisitar is especially suited for businesses without a self-sustaining IT department to manage multiple disparate solutions that span the disciplines of software applications and telephony infrastructure, and those unable or unwilling to invest significant financial resources to acquire the equipment and software traditionally required to integrate advanced telephony capabilities with their critical business systems. By using the service, these organizations will be able to enhance the quality of their customer interactions, increase collaboration, and deliver better customer care much more efficiently than ever before.
"CRM and call center-style capabilities are vital to every organization with customer support and sales activities," said Steve Weissman, president of Kinetic Information LLC. "Unfortunately, most integrated solutions only address the needs of large enterprises and the largest mid-market companies. Visitar's value lies in making these functions easy and affordable for most mid-sized businesses, and making them accessible to more users than just the contact center representatives."
The solutions link rich telephony capabilities with business applications to allow direct and indirect users to interact with each other across multiple communications channels (voice, web, instant message) while working within the context of the application. The solutions eliminate complexity by supporting any web browser and telephone system and simplify ongoing management through an intuitive, rules-driven configuration capability. The patent pending, business rule driven configuration approach enables non-technical business managers to configure and adjust the system simply by answering questions about their business.
"While business interactions are increasingly multi-channel, no one provides customer interaction management solutions that are affordable and easily managed for the small and mid-sized business," said Peter Licata, CEO, Visitar. "Our solutions will enable these businesses to finally leverage the same world-class customer care capabilities as large enterprises; and because viaVisitar solutions are delivered as a service, we are able to maintain an attractive price point that is a fraction of comparable alternatives, while introducing no additional IT burden on our customers."
Industry-leading open source technologies and reliable systems architecture featuring fault-tolerant fail over protection ensure that 360° Care viaVisitar is among the most reliable options available â€” rated at 99.99 percent into the Internet. And because 360° Care viaVisitar employs a Software as a Service (SaaS) delivery model, Visitar is able to provide easily managed communications enabled business applications at a fraction of the cost of comparable alternatives that require products from multiple vendors, specialized on-premise equipment, and extensive integration.
"For a professional services firm or any company with a high level of customer interaction, having relevant information at the fingertips of those who need it is imperative. 360 Care has helped us connect the management, business development and account management functions of our business, essentially enabling us to effectively manage our people, processes and projects within a single system," said Scott Place, president and CEO, Maverick Marketing. "As we continue to explore the full functionality and features, we anticipate an even greater reduction in non-billable time as employees are able to move faster to address client requests. The 360 Care solution has already begun to address a need that had been tough to fill as a small company, all with very little hassle for our business."
360° Care viaVisitar is distributed in white-label and co-branded configurations exclusively by a network of strategically selected channel partners with expertise in voice and data services, VoIP, call center implementation, customer relationship management and related fields.
Visitar provides innovative customer relationship management (CRM) and sales force automation (SFA) solutions that link rich telephony capabilities with business applications to improve efficiency and enhance customer and employee experience. Delivered as a service, the solutions are affordable for small and mid-sized businesses and do not introduce any IT management burden. Visitar's "viaVisitar" solutions eliminate complexity by supporting any web browser and telephone system and also simplify ongoing system management through a business-friendly, rules-driven configuration capability.
Visitar solutions are delivered to customers via a network of business partners that are the trusted providers of networking, phone or application capabilities to the small and mid-sized businesses market.
For more information, including a complete overview of the capabilities, functionality, and benefits of the Visitar solution, visit www.visitar.com.