InPhonic to Manage Targeted Sprint Online Customer Acquisition Programs
Washington, D.C. – May 18, 2005 – InPhonic, Inc. (Nasdaq: INPC), a leading online seller of wireless phones and service plans, today announced an agreement with Sprint (NYSE: FON) to manage its targeted e-commerce initiatives using InPhonicâ€™s expansive online marketing channels and comprehensive e-commerce platform.
For Sprint, this new marketing and fulfillment relationship will take advantage of InPhonicâ€™s online expertise to reach more audiences and create a richer online experience for its customers. Sprint will direct targeted marketing campaigns to a Sprint-branded website, powered by InPhonic. Additionally, Sprint will leverage InPhonicâ€™s methodologies to improve the online purchasing process for the customer.
â€œWe look forward to working closely with InPhonic to help us reach a broader audience and provide visitors with a content-rich, easy-to-use sales experience,â€ said Jeff Lynch, assistant vice president of eBusiness at Sprint. â€œWe have seen tremendous growth in online adoption evidenced by a growing number of customers using Internet tools to research and purchase wireless products and services. With InPhonicâ€™s successful history in this area, Sprint will provide our customers with more ways to reach us.â€
â€œThis new agreement further builds upon our great relationship with Sprint. We are very excited to provide Sprint with this online solution,â€ said David A. Steinberg, InPhonicâ€™s Chairman and CEO. â€œThis agreement reflects InPhonicâ€™s leadership in marketing and managing online distribution programs. We intend to deliver more cost-efficient customer acquisition for Sprint.â€
In support of the Sprint agreement, InPhonic also announced the launch of a new carrier marketing team carved from amongst the ranks of its Wireless Activation & Services Group to support Sprintâ€™s online customer acquisition strategies. This new team is designed to better assist Sprint by optimizing InPhonicâ€™s wide range of services, e-commerce platform, extensive marketing network, and improving advertising tactics to better suit Sprintâ€™s online initiatives.
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ: INPC) is a leading online seller of wireless services and products. InPhonic sells these services and devices, and provides world-class customer service through websites that it creates and manages for online businesses, national retailers, member-based organizations and associations under their own brands. InPhonic also operates Wirefly, a leading mobile phones and wireless plans comparison site that was awarded â€œBest of the Webâ€ by Forbes magazine in 2004. Today, InPhonic owns and operates Liberty Wireless, a leading MVNO and can deliver a full range of mobility solutions to enterprise clients through its Mobile Virtual Network Enablement (MVNE) platform. In 2004, InPhonic was selected #1 company of the year on the Inc. 500 – Inc. Magazineâ€™s list of the fastest-growing privately held companies in the United States. More recently, InPhonic was named T-Mobileâ€™s Internet Partner of the Year for 2004.
For more information on the company, its products and services, visit the InPhonic Corporate Web site at www.inphonic.com.
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